The worlds of advertising and marketing are changing very fast. Today Ruben from Dubb (https://dubb.it/up5c) tells us the big changes that are taking place. It was fun to visit NewFronts West 2019 to see what’s new in the digital advertising space!
You don’t have to be a top marketing lead to know that advertising has gone through a fundamental shift over the past few years. Programmatic marketing and platforms such as Facebook and Google have upended a model long practiced by traditional advertising agencies, in which long-term contracts offered them near total control over brands’ media strategies and budgets.
Over the past decade, a new model has come to the fore.
The increasing accessibility of programmatic technology has seen more and more brands bring at least part of their marketing efforts in-house, with strong digital skills typically a requirement for new marketing hires.
It’s an exciting time for companies, with technology offering them never-seen-before control over their brand voice, data and marketing strategy, and one in which some traditional advertising agencies are struggling to remain relevant.