➜ Why the fundamentals are more important than any advertising trend
➜ Digital advertising trends shouldn’t be your business’ foundation
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When I see new businesses start in the digital advertising world, I commonly find that they make one similar mistake:
They try to utilize all of the current advertising trends and hacks in their campaigns.
Don’t get me wrong; advertising hacks are undoubtedly valuable tools to use.
The problem is that these businesses are using these digital advertising hacks as their foundation for marketing.
But here’s the thing:
While the nuances of advertising may change from time to time, the main pillars of marketing and advertising have stayed the same for decades.
So rather than trying to master the new and hip trends, it’s important to master your fundamentals first.